Advertising & Affiliate Disclosure

The Tool Directory may earn revenue from advertising, sponsored placements and, in the future, affiliate relationships. These revenue sources help fund the operation and maintenance of the site.

Sponsored placements

Tool makers may pay for additional visibility. Paid placements are labelled “Sponsored”. Payment affects promotional placement only; it does not purchase an Editor’s Pick, favourable review, vote count or permanent community position.

Affiliate links

If a page contains an affiliate link, we may earn a commission when a visitor purchases or signs up through that link, at no additional cost to the visitor. Affiliate relationships do not change our standard for describing a product accurately.

Display advertising

The site may display advertising supplied by third-party advertising partners such as Google AdSense. Advertising is separate from editorial tool profiles.

Growth help from the team behind The Tool Directory

Built the product. Need help getting people to find, choose or keep using it?

The Tofu Group helps founders diagnose where growth is actually getting stuck — search and AI visibility, positioning, conversion, content, acquisition or retention — before adding more marketing for the sake of it.