Google Analytics

Website and app analytics for traffic, events and user journeys.

Free / paid plansBest for measuring website and app usage

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What people use it for

Analytics Marketing

Who it suits

measuring website and app usage

Available on

Web

About the product

What does Google Analytics do?

Google Analytics measures visits, events and user journeys across websites and apps. It is flexible enough for both basic traffic reporting and more structured measurement plans, but the usefulness depends heavily on clean event setup and privacy configuration.

Who it’s for

Who should use Google Analytics?

This tool is best suited to measuring website and app usage.

Quick fit check

Best fit

Measuring website and app usage

Pricing: Free / paid plans

Platforms: Web

Cost

How much does Google Analytics cost?

Free / paid plans Check the provider’s own page for the latest pricing, packages and terms.

Directory note

Details, pricing and availability can change. We use provider information, verified owner updates and editorial review where available. Check the provider’s own page before making a purchase, booking or important decision.

Profile last updated 15 Sep 2026.

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