Influence

A social media scheduling tool that connects brand-aware drafts, a content calendar and reviewed publishing.

Paid
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About the product

What does Influence do?

Influence helps creators and small businesses organize the work behind their social posts. Keep reusable media and drafts together, build a content calendar, and prepare posts for connected social accounts without losing track of what is planned.

Influence IQ uses saved Brand Guidelines to help create editable post and campaign proposals. Users adapt the content for each account, review previews and explicitly confirm the publishing schedule. Available Insights provide a starting point for deciding what to post next.

For people comparing a Buffer or Hootsuite alternative, Influence focuses on the path from brand context and drafting to scheduled publication. It is a paid subscription with a seven-day, card-required trial.

Who it’s for

Who should use Influence?

creators, founders and small businesses are the clearest fit based on how the product is positioned.

Quick fit check

Best fit

Pricing: Paid

Platforms: Web browser

Cost

How much does Influence cost?

Paid Check the provider’s own page for the latest pricing, packages and terms.

Directory note

Details, pricing and availability can change. We use provider information, verified owner updates and editorial review where available. Check the provider’s own page before making a purchase, booking or important decision.

Profile last updated 20 Oct 2026.
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Growth help from the team behind The Tool Directory

Built the product. Need help getting people to find, choose or keep using it?

The Tofu Group helps founders diagnose where growth is actually getting stuck — search and AI visibility, positioning, conversion, content, acquisition or retention — before adding more marketing for the sake of it.