What does Mailchimp do?
Mailchimp combines email campaign creation, audience management and automations in a platform designed to be approachable for small businesses. It is useful when a team wants newsletters and lifecycle messaging without building a more complex marketing stack.
Who should use Mailchimp?
This tool is best suited to small-business email marketing.
Best fit
Small-business email marketing
Pricing: Free / paid plans
Platforms: Web
How much does Mailchimp cost?
Free / paid plans Check the provider’s own page for the latest pricing, packages and terms.
Details, pricing and availability can change. We use provider information, verified owner updates and editorial review where available. Check the provider’s own page before making a purchase, booking or important decision.
Profile last updated 15 Sep 2026.
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