ROAS Break

Free break-even and target ROAS calculators for ecommerce ads

Free
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About the product

What does ROAS Break do?

ROAS Break is an independent collection of free calculators and original decision guides for ecommerce operators and paid media teams. Its tools cover break-even and target ROAS, allowable acquisition cost (CPA), profit levers, promotion thresholds, CAC payback and scenario-level contribution profit. The guides explain how to source inputs (e.g. Shopify net sales, variable costs, returns and fees), interpret platform metrics from Google Ads, Meta, Amazon and TikTok Shop, and where the model stops. Formulas are shown on each page, the methodology is published, and calculations run in your browser. ROAS Break is published by floatboat.ai and is not affiliated with the ad platforms it references.

Who it’s for

Who should use ROAS Break?

Ecommerce sellers, performance marketers are the clearest fit based on how the product is positioned.

Quick fit check

Best fit

Pricing: Free

Platforms: Web

Cost

How much does ROAS Break cost?

Free Check the provider’s own page for the latest pricing, packages and terms.

Directory note

Details, pricing and availability can change. We use provider information, verified owner updates and editorial review where available. Check the provider’s own page before making a purchase, booking or important decision.

Profile last updated 25 Oct 2026.
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Growth help from the team behind The Tool Directory

Built the product. Need help getting people to find, choose or keep using it?

The Tofu Group helps founders diagnose where growth is actually getting stuck — search and AI visibility, positioning, conversion, content, acquisition or retention — before adding more marketing for the sake of it.